|
AZ Montessori School
(www.azmontessori.org)
Challenge
As a leading Montessori Charter school in Arizona,
there are many demands on effective communication with current
and prospective parents. In the competitive and often confusing
landscape of education, Montessori Anthem decided to provide
information to parents, students and staff by keeping their
online presence updated with events and general school information.
Solution
Marketing Continuum developed a functional and professionally
managed site for the school. Communication is key for the
school, so we focused on clear, easy to read information addressing
various topics of interest to parents, students and prospective
employees.
The school's goals to communicate with parents, fundraise
online, provide enromment forms online and recruit volunteers
were all met with the following components of their Web presence.
• Informative staff profiles inform
prospective parents of the school's expertise.
• Curriculum overview section outlines
the history of the Montessori education to the application
in the present. This allows parents to understand the practical
application of interactive learning Montessori provies.
• Event Calendar is an every changing
aspect of the site providing annual, semi-annual and monthly
event listings.
• Contact Form enabling anyone to send
a private, confidential message to the Pastor or a staff member
• Search engine submission to ensure
the new site is correctly categorized and recorded by the
most influential traffic cops on the Internet
Additionally, Marketing Continuum
provides monthly maintenance services for the site to ensure
all of the latest information in the church is on the Website.
Results
- Montessori Anthem has a 24/7, 365 presence
in the educational community offering parents, who often
search for school information on their own time, the flexibility
to "visit virtually" any time.
- Open Enrollment costs have been reduced due to
posting of school enrollment forms online, thereby reducing
overall printing costs.
- The site Event Calendar is invaluable resource
for parents and staff members alike due to the continuous
updates throughout the year.
|
