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Challenge
"We
realized more and more people found us through the Web. We knew
we needed a more professional Website that was kept up-to-date by
experts. Marketing Continuum has enabled us to expand our
ministry online, without having to add staff. It's a great
relationship." Minister Donise Dillard, Living By The Word Family
Church .
Solution
Marketing Continuum developed a functional and professionally
managed site for the church. By building a new site that served
the church's needs today as well as into the future, new innovations
were possible. These included the integration of unique components
such as:
• Virtual tours of the church buildings
and facilities
• Online bookstore offering the church's
in-house products as well as additional materials sold in
their physical store
• Volumes of information on specific
ministries, activities and more
• Monthly email newsletters providing
up-to-date activity information, inspiring words from the
Pastor
• Contact Form enabling anyone to send
a private, confidential message to the Pastor or a staff member
• Search engine submission to ensure
the new site is correctly categorized and recorded by the
most influential traffic cops on the Internet
• Online TV/Radio Station due to streaming
audio & video directly from the website
Additionally,
Marketing Continuum provides monthly maintenance services for
the site to ensure all of the latest information in the church
is on the Website.
Results
- Living By the Word Family Church sends several
hundred emails each month and reduced their overall mailing
and printing costs by 85%.
- Attendance for major functions at the church
has increased by 25% in 2 months .
- The site has become an invaluable resource
for members and individuals looking for a church home.
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