NEWLY REDESIGNED! 

Stylistics (www.stylistics.net)

Challenge
Stylistics Inc., a full-service salon, needed to rejuvenate their company image and enhance their Web presence.

By enhancing their online presence, the salon was able to capitalize on customers researching their line of business on the Internet. This ensured their prospective customers could easily send inquiries before scheduling a consultation and improve service overall.

Solution
Here is a brief description of the project components and solution integration:

In-Salon Customer Survey: Information from this survey provided Stylistics Inc. with insight into client use and awareness of products/services, advertising media effectiveness, and client perception of the Salon’s entire image.

Redesigned Web Presence: Using survey results, the Marketing Continuum team incorporated the Salon’s vision into a clean-lined web design featuring their corporate colors and highlighting new service offerings. The website now has a “Monthly Web Special” that satisfies customer requests for a reliable source of specially-priced services. A new corporate logo enhanced the design.

Online Marketing Campaign: Marketing Continuum identified key online spa/resort directories in Stylistics’ geographical area and linked the websites to provide additional qualified traffic to the Salon. These sites also provided an additional area to post salon offers and specials.

Ongoing Website Maintenance: Monthly updates are made to continually inform customers of the salon’s specials. New trends in hair styles and color are communicated in a timely manner to provide customers with immediate information following stylist training, an engaging advantage.

Results

• Marketing Continuum provided a more accurate and exciting image for client’s Website.
  
  
• Online special offerings increased their new business by 150% in a period of 6 months.
  
  
• Identification of targeted media that profitably targeted clientele and doubled the return on their advertising investment