Sunchain Tanning (www.sunchain.com)

Challenge
SUNCHAIN Tanning, Inc., the largest tanning salon franchisor headquartered in Arizona, needed an updated Website to serve both prospective franchisees as well as their existing customers' needs.

Additionally, the company's eight salons were looking for ways to retain more tanning clients. They realized their 2,000 client email addresses were not being utilized; further, they did not have an email communication tool that fit within their budget. That's where Marketing Continuum stepped in with an integrated solution..

Solution
Marketing Continuum provided an integrated marketing solution serving prospective franchisors, current salon owners and customers.

Website Redesign: The new Site provided SUNCHAIN with a single point of contact for prospective franchisors and tanning customers. The professional, progressive look attracted more attention from the franchising community, provided interactive forms for applicants and added an online job-center.

Email Newsletter: Loyalty is a top priority in this high turn-over industry. Tanners are fickle, so we created an online newsletter offering monthly specials and tips to keep clients coming back.

Printed Postcards for Targeted Mailings: Each salon mailed personalized post cards to invite inactive customers back and to reward loyal customers on their birthday. The postcards provided a printed reinforcement right in their mailbox.

Results

• Website redesign reduced print costs by 50% by providing materials online.
  
  
• Email Newsletters and Postcards reduced customer turn-over, which increased profitability by 125%.
  
  
• Integrated design reduced creative costs by 35%, while strengthening the brand.