Tangible Tanning (www.tangibletanning.com)

Challenge
Tangible Tanning is one of the nation’s Top 250 best performing salons. Recent expansion led the owner to look for a partner to outsource marketing and Website updates to ensure customer loyalty and keep new customers informed of specials.

They needed a single-source partner to deliver outstanding creativity that fit their new style and stayed within their budget-all while delivering increased sales.

Solution
In just four short weeks, their Website, email newsletter and online “coupons” were redesigned to ensure a functional, fresh new design.

Website Facelift: Spending time with the owner to understand the most important aspects of the business, we redesigned the website with a fresh new look to represent the hip, suave appeal of their salon.

Email Newsletter Management: Each month we design, write and email specials, tanning tips and product information to salon clients. This is an outstanding, cost effective loyalty tool that really works.

Convenient Monthly Marketing Management: The salon is always adding more features, services and offers; however, they didn’t have more time. Our relationship ensures the Website, email newsletter and more are up-to-date. We take care of the details so owners can manage their business.

Results

• Outsourcing monthly marketing duties gave owners 35% more freedom each month.
  
  
• Professional new look of the website provided improved perception for the salon.
  
  
• Email newsletters reduced marketing cost by 50% by eliminating postage and printing